What are you doing to generate leads online?
Generating leads is an important part of the sales process. Marketers should be able to collect leads through a variety of methods, both online and offline, to find more potential clients.
Depends on the type of business, you may want to collect physical addresses or you may only need email addresses.
For your business growth, Lead Generation is an important process.
There are many ways to generate leads online and offline.
Having a business website with good traffic means a gold coin in your hand. You can convert your daily visitors into your prospects/customers.
But if you don’t have a business website then you are missing the best opportunity to generate leads.
Use the best lead generation ideas. Take a look at the following steps to help you generate leads.
We Can Generate Leads By Two Methods
(2 ) Offline Lead Generation – In offline we can get leads via Newspaper Advertising, Brochures, Business Cards, Wall Paintings, Vehicle Advertising, Discount Offers, Trade Shows Etc.
How To Generate Leads With Your Business Website?
- Build A Good Looking Website
First, develop a business website which can attract more visitors and can capture leads. Make easy navigation so the visitors can find all details and information quickly.
Write your all products and services details and leave an inquiry sections so the customer can fill their needs. Give them the best price quote.
Show your contact details. You will receive an email when a customer will do any inquiry.
Start A Sign-up Program –
Start a sign-up program for your visitors. Give them the best price offer and discounts if they sign up instantly. Use a contact form
Use a contact form for sign-up process. So every time when a customer signs up you will receive an email with customer details.
Promote Your Website –
Promote your site everywhere because if your site is getting more visitors than only you can increase your daily leads.
Use search engines, social media, local market, participate in local trade shows, give advertising in local newspapers and magazine to promote your site.
Start A Referral Programs –
Start Referral and tell a friend programs for your website. Every time when an old customer gives you a new reference rewards them.
Offer them a free service for some time, increase subscription, offer extra services etc.
Because a happy customer can reward you with 10 new customers. And we all know that mouth publicity can be more effective than paid advertising. 😉
Use Social Media For Leads Generations –
Social Media is the best platform for promoting your business and generates more leads quickly. So start advertising and promoting your business site there.
Use effective marketing tricks to attract people’s on your site.
Inform them about your products and services. Start a coupon promotion and free services offer for first 100 customers.
Social media sites generating millions of leads every month for multiple businesses worldwide.
Generate Leads Using Pay Per Click –
Start advertising on search engines. Search engines like Google, Yahoo, Bing etc offer’s PPC programs for new sites.
Use search engine marketing and start promoting your business website.
PPC can generate more leads for you because search engines have many contents for every keyword, but if you are running a PPC campaign then your website will show on first place(Because you are a paid advertiser).
Customer’s trust on search engines preferences.
Advertising in Online Classifieds –
Start Advertising about your products and services in online classifieds portals.
Many small business owners are using these classifieds for promoting their products and services.
Classified sites also offer a free advertising option. Give a description about your products and service fill contact details and website URL.
By clicking on site URL customer will redirect to your own business website.
Set-up A Best Customer Support And Sales Team –
When you are using all above-given ideas than now set up a good customer support and sales team.
Hire good candidates for these positions. Who can effectively answer the questions of your customers and can convert the inquiry into paid customers.
Website Lead Generation Process
Website ⇒ SEO ⇒ Marketing ⇒ Inquiries ⇒ Follow-ups ⇒ Leads
Extra Tips :
- You may use customers verification process, so the customer may have to confirm their email address by clicking a link in an email they receive after signing up.
- Keep your old customers happy so they will help you to get a new one.
- Try to improve your website performance and increase services and products on your site. Give your customer a choice to select products according to their needs.